Bangkok is a busy, polluted and crowded city. It's as exhilarating as it can be overwhelming. It makes people crave refuge from the heat and the noise. As we stepped into Hansar we realized that this place was inherently that, an oasis of lush vegetation and a stunning architectural design with the power to disconnect you from the external environment. The decision to make this feature the heart of the identity was evident from day 1.
The brand persona is an essential aspects of the identity. It will set the ground for the visual identity, determine the content's tone, marketing efforts and even their service/product experience. It also makes the brand relatable and appealing to their target market.
Our visual identity has a contemporary style sprinkled with elegant, classic
touches.Creativity, contemporary art and nature merge organically through earthy colors,
calming textures and harmonious blank spaces. There is no clutter. Every element
has been specifically chosen to portray the notion of “connection to the present
moment".
An Old Style font was adapted to resemble a modern stencil, as a way of visually merging past and present. Luxury, heritage and innovation are reflected in this elegant and dynamic wordmark.
We wanted all the design compositions to be refined and simple, and to select colors that would help us convey the timeless concept. The palette we chose is sober and eclectic, evoking elegance and minimalism at the same time.
The brand manifesto is a literary/poetic text that we write to present the creative concept. It can be used by our clients however they desire: social media content, the script for a company video, or even a stencil over a wall of their office.