Our client was a tech startup in the process of creating an animated children’s story app that teaches Spanish to children.The coolest thing about their business idea is that they had come up with the teaching method behind the app, and had successfully used it with their own kids! Their whole idea and method revolved around making second language learning fun, instead of stressful and demanding. They had discovered that this actually made the process effortless and more efficient; a bit like magic!We helped them create an identity that could convey the magic behind their product to both kids and adults.
Style Moodboard:
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The first step was creating a collaborative mood board in order to align with our client's vision and ideas. We based it on Drisko's expertise + refined creativity; these concepts translate together into a graphic style that is elegant, sober and, above all, stylish.
Style Moodboard:
We can add the definition here
The first step was creating a collaborative mood board in order to align with our client's vision and ideas. We based it on Drisko's expertise + refined creativity; these concepts translate together into a graphic style that is elegant, sober and, above all, stylish.
Style Moodboard:
We can add the definition here
Style Moodboard:
We can add the definition here
Our client was a tech startup in the process of creating an animated children’s story app that teaches Spanish to children.The coolest thing about their business idea is that they had come up with the teaching method behind the app, and had successfully used it with their own kids! Their whole idea and method revolved around making second language learning fun, instead of stressful and demanding. They had discovered that this actually made the process effortless and more efficient; a bit like magic!We helped them create an identity that could convey the magic behind their product to both kids and adults.
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Their working name at the time was "Magical Translations". We wanted to find a more playful, memorable and effective alternative that could convey to both parents and kids, how fabulous this product truly is.
This statement is the heart of the identity. We find it through thorough research into the business and the category, and use it to build the whole brand around it.
Our interactive stories will take children on fun adventures that will gently introduce them to a new language or reinforce their existing knowledge of it, through a unique method that effortlessly develops their comprehension and reading skills.
The brand persona is an essential aspects of the identity. It will set the ground for the visual identity, determine the content's tone, marketing efforts and even their service/product experience. It also makes the brand relatable and appealing to their target market.
A playful parenthesis conveys the childlike aspect of our identity and helps us highlight a very relevant aspect of their business: aside from being effective, it's also fun!
The tagline has to support the company name in delivering essential information about the business, products or essence. In this case, because the name doesn't explain much, we used it for that purpose.
We wanted our logotype proposal to be playful, but also modern, minimalistic and edgy. This would help us make it more compatible and noticeable within the bustling, colorful context of the storybooks and app.
We designed a clean visual system made of striking colors and paper-like textures that resemble the style of coloring books and craft projects. It helped us create an enchanting, modern aesthetic that appeals to children and brings back nostalgic memories to adults.
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Following the same conceptual path, the app's homescreen featured an enchanted scenery made to resemble pop-up books!
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The social media strategy and creativity was made thinking of the parents, especially moms! We created several content pillars meant to touch on several relevant topics: showcase the app's features, stories and characters; give parents ideas to engage with their kids creatively; educate their audience about a relevant topic for the company and target market: Hispanic heritage and culture.
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"We can see through the stories and rewrite the plot.
repurpose and redesign a building a house or lot.
so let us connect you to the space where you are.
show you its memories and beautiful scars..."
Style Moodboard:
We can add the definition here
Style Moodboard:
We can add the definition here
"We can see through the stories and rewrite the plot.
repurpose and redesign a building a house or lot.
so let us connect you to the space where you are.
show you its memories and beautiful scars..."
