This statement is the heart of the identity. We find it through thorough research into the business and the category, and use it to build the whole brand around it.
"We combine creativity with technical expertise to build and adapt heritage spaces that celebrate history, enhance value and enable human connection through functional architectural experiences."
The brand persona is an essential aspects of the identity. It will set the ground for the visual identity, determine the content's tone, marketing efforts and even their service/product experience. It also makes the brand relatable and appealing to their target market.
We are Here.
The creative concept is an idea that stems from the brand's core identity and key message. It helps create more engaging content and form stronger emotional connections with the target market.
Drisko creates modern spaces that tell the story of their past, but also integrate fully with their environment. Their architectural experiences reinterpret history and invite visitors to create deeper connections with their surroundings in the present moment.
Our client creates “bridges” that connect past, present and future. That's why we chose to work with the concept of timelessness through a style that is both classical and modern, minimalistic and elegant. Small details, textures and a specific use of whitespace enabled us to play with the contrasting ideas that lie at the heart of this business and brand.
Visual moodboard created in collaboration with our client at the beginning of the VI stage.
An Old Style font was adapted to resemble a modern stencil, as a way of visually merging past and present. Luxury, heritage and innovation are reflected in this elegant and dynamic wordmark.
We wanted all the design compositions to be refined and simple, and to select colors that would help us convey the timeless concept. The palette we chose is sober and eclectic, evoking elegance and minimalism at the same time.
The brand manifesto is a literary/poetic text that we write to present the creative concept. It can be used by our clients however they desire: social media content, the script for a company video, or even a stencil over a wall of their office.
