Our client was a tech startup in the process of creating an animated children’s story app that teaches Spanish to children.The coolest thing about their business idea is that they had come up with the teaching method behind the app, and had successfully used it with their own kids! Their whole idea and method revolved around making second language learning fun, instead of stressful and demanding. They had discovered that this actually made the process effortless and more efficient; a bit like magic!We helped them create an identity that could convey the magic behind their product to both kids and adults.
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The first step was creating a collaborative mood board in order to align with our client's vision and ideas. We based it on Drisko's expertise + refined creativity; these concepts translate together into a graphic style that is elegant, sober and, above all, stylish.
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Their global concept "Protected by the devil" wasn't so fitting for their introduction into the Dutch market, so they allowed us to propose a variation. During our research we found an interesting insight: the local target market was a hedonistic young crowd; who long to spend as much time as possible in leisure social activities. We came up with a creative concept that served a double purpose: to introduce the brand’s established main character (the devil), and to take advantage of this insight about their audience.
Style Moodboard:
We can add the definition here
The first step was creating a collaborative mood board in order to align with our client's vision and ideas. We based it on Drisko's expertise + refined creativity; these concepts translate together into a graphic style that is elegant, sober and, above all, stylish.
Style Moodboard:
We can add the definition here
Style Moodboard:
We can add the definition here
Our client was a tech startup in the process of creating an animated children’s story app that teaches Spanish to children.The coolest thing about their business idea is that they had come up with the teaching method behind the app, and had successfully used it with their own kids! Their whole idea and method revolved around making second language learning fun, instead of stressful and demanding. They had discovered that this actually made the process effortless and more efficient; a bit like magic!We helped them create an identity that could convey the magic behind their product to both kids and adults.
Nascetur nisi, tortor velit et ipsum commodo. Tempor massa, non suscipit at sagittis morbi eget euismod.
The first step was creating a collaborative mood board in order to align with our client's vision and ideas. We based it on Drisko's expertise + refined creativity; these concepts translate together into a graphic style that is elegant, sober and, above all, stylish.
Style Moodboard:
We can add the definition here
During our research we found an interesting insight: the local target market doesn’t know too much about wine, but wants to be perceived as if they did. In order to introduce the brand’s main character and take advantage of this discovery, we created a concept that ties both ideas together:
"Deals with the Devil" was our new concept. It represents those things in life that are too good to be missed; the things that you'd be willing to make certain sacrifices for. It's an invitation to live more fully and prioritize joy more often. The devil, at the center of our proposal, was meant to be portrayed as a pleasure expert, who focuses his time and attention on indulgences.
We wanted to show our main character's indulgent and playful perspective on life. That's why we chose to tweak traditional quotes & sayings, giving them a cheekier connotation. Instead of using fire graphic elements as the main brand does, we opted for a modern neon light effect. This was also a way of refreshing their look & feel and connecting to their younger audience.
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Using the same visual resources, we also found a playful way of educating users about food-wine pairings!
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"We can see through the stories and rewrite the plot.
repurpose and redesign a building a house or lot.
so let us connect you to the space where you are.
show you its memories and beautiful scars..."
In order to create some more buzz we presented a brand experience activity. The campaign was launching in summer, which is a highly anticipated season in this cold part of the world.
The idea: The pleasure-loving devil invited users to make the most of the season's arrival by holding outdoor dinner parties (a popular tradition in Amsterdam). He would personally reward many of those who followed his advice with wine and goodies for their affaire. On days of the extended invitation, people had to download an app to report their party's location and simply await for their demonic guest to arrive. The event was a success! Dozens of people participated each night, and shared photos of their feast on social media. As a consequence, brand awareness increased organically!
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